The model stock plan

Bibliographic data

Monograph

Identifikator:: 897232399

URN:: urn:nbn:de:zbw-retromon-12062

Document type:: Monograph

Author:: Krag, Wilhelm http://d-nb.info/gnd/11637523X

Title:: Die Paumgartner von Nürnberg und Augsburg

Place of publication:: München

Publisher:: Verlag von Duncker & Humblot

Year of publication:: 1919

Scope:: 1 Online-Ressource (VIII, 135 Seiten)

Digitisation:: 2017

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: I. Die Paumgartner von Nürnberg

Collection:: Economics Books

[22 ~~ THE MODEL STOCK PLAN easiest way to be sure we know a thing is to put it down concisely in black and white. In the Model Stock Plan buying and selling calendars consist of written dates. In one calendar we set down the dates of manufacturers’ seasons, to aid in buying the goods to the best advantage.? In the other, the selling calendar, we set down the decisive dates of consumer demand, to aid in having the merchandise on the counters when it is called for, in the quantities needed, and not in too great quantities when it is not needed. The difference between writing down the dates and not writing them down, the difference between having records and not having them to give us facts instead of opinions and guesses as to the dates, may be just the difference between large and small total profits, or, perhaps, no profits at all. In the selling calendar the following are the dates it is important to have clearly before us: 1. First showing, 2. Opening. 3. Mass selling. 4. Closing out and end of season. Each of these four dates on the selling calendar presents a distinct set of merchandising problems. Let us consider them in turn. First, what are the principles to be used as a guide during the period of the first showing? This is, in fact, one of the most important dates on the selling calendar. Let us under- stand clearly that it should not be confused with the time when the manufacturer makes his first showing, which is another thing entirely. It is well to bear in mind that manufacturers, as a rule, know as little as retailers which styles and new kinds of goods are going to win favor with customers. Much is being done at present to make guesses right but much more will have to be done in the future. Manufacturers’ first sample lines are now, to a considerable extent, guesses. 1 The buying calendar as a merchandising tool under the Model Stock Plan, with its especially significant dates, is explained in detail in Chap. X, p. 137, along iy the other phases of the plan which apply most specifically to buying activities.

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