220 SELLING LATIN AMERICA
man military authorities—a fact worthy of
serious thought when we think that some day
Germany may turn covetous eyes upon some
parts of Latin America. To see some of these
troops march past with their peculiar knapsack,
their goose-step and the pickelhaub helmet,
makes one feel that one is in Germany for
the time being, anyway. Throughout the
length and breadth of Central and South
America are to be found German delicatessen
shops and hotels; German stores and breweries
; German banks and steamship lines; German
salesmen and German schools, each one
dependent on the Fatherland for supplies, and
in turn playing an effective part and contributing
a strenuous share toward forcing Germany
to the front in every way.
In developing local markets their methods
were equally unique and practical. I recall
for instance the first brewery started in Venezuela.
Venezuelans knew of beer in much the
same way that we of the States know of mate,
the herb used so extensively in the Argentine,
Uruguay and Paraguay, for making a bever