Full text : Selling Latin America

METHODS  OF  DOING  BUSINESS  241
risky  overland  trails  through  the  interior  of
Peru.  Assuming  that  you  were  desirous  of
giving  an  agency  for  some  special  line  of  merchandise ­
  liable  to  be  a  good  seller  in  the  eastern ­
  frontier  of  Peru  as  well  as  throughout  the
republic,  one  agency  should  be  placed  in
Callao,  or  Lima  and  the  other  in  Iquitos.  In
Chile,  it  is  likewise  often  advisable  to  place  an
agency  for  goods  in  one  of  the  northern  ports
of  the  republic  as  well  as  in  Valparaiso,  or
Santiago,  either  Iquique  or  Antofogasta  being
selected  for  this  purpose,  as  being  best  adapted
to  reach  the  center  of  the  nitrate  industries.
Many  of  the  Central  American  countries,
particularly  Nicaragua,  Guatemala,  and  Honduras, ­
  as  well  as  Mexico,  having  seaboards  on
both  coasts  will  present  problems  for  determining ­
  the  location  of  agencies  accessible  to
both  oceans.  These  and  other  conditions  will
be  continually  arising.  After  discussing  the
matter  with  your  factor  or  your  representative, ­
  common  business  judgment  will  be  the
only  safe  and  sane  rule  to  warrant  you  in
reaching  a  decision.
            
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