Full text: Selling Latin America

TRADE MARKS 
2 77 
they reside. Magazines and periodicals of all 
classes are watched with care and as soon as 
extensive publicity campaigns are launched in 
the United States or Europe, the chances are 
that the trade name of the article being ex 
ploited will be simultaneously registered by a 
native in many Latin American Patent Offices. 
The next step in the technique of these rogues 
is to wait until some shipment of the goods in 
question arrives, a fact easily ascertained by 
noting the shipping news from the States and 
reading the invoices and the names of consign 
ees, data which is eagerly sought after and 
published with great detail by all the papers 
of the port. An injunction is then immedi 
ately obtained and the entire shipment is 
either prohibited from landing or held in the 
custom house pending wearying and tiresome 
legal complications, with the result that the 
quasi owner of the trade-mark in question is 
always victorious and the shipment either ex 
cluded from the country in toto or awarded to 
the unlawful owner of the brand, in lieu of 
court costs and legal fees. In the latter event
	        
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