Full text : Selling Latin America

TRADE  MARKS

2  77

they  reside.  Magazines  and  periodicals  of  all
classes  are  watched  with  care  and  as  soon  as
extensive  publicity  campaigns  are  launched  in
the  United  States  or  Europe,  the  chances  are
that  the  trade  name  of  the  article  being  exploited ­
  will  be  simultaneously  registered  by  a
native  in  many  Latin  American  Patent  Offices.
The  next  step  in  the  technique  of  these  rogues
is  to  wait  until  some  shipment  of  the  goods  in
question  arrives,  a  fact  easily  ascertained  by
noting  the  shipping  news  from  the  States  and
reading  the  invoices  and  the  names  of  consignees, ­
  data  which  is  eagerly  sought  after  and
published  with  great  detail  by  all  the  papers
of  the  port.  An  injunction  is  then  immediately ­
  obtained  and  the  entire  shipment  is
either  prohibited  from  landing  or  held  in  the
custom  house  pending  wearying  and  tiresome
legal  complications,  with  the  result  that  the
quasi  owner  of  the  trade-mark  in  question  is
always  victorious  and  the  shipment  either  excluded ­
  from  the  country  in  toto  or  awarded  to
the  unlawful  owner  of  the  brand,  in  lieu  of
court  costs  and  legal  fees.  In  the  latter  event
            
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