TRADE MARKS
281
conduct any further business before the local
government arising therefrom. A separate
legal document of this nature is required for
each country in which you propose to protect
your trade name.
In case your mark is not registered prior to
the departure of your representative for Latin
America, it is wise to pursue the course above
outlined and have him take the matter up per
sonally. It often happens that by the exercise
of judgment and through acquaintances which
will be made, or the prestige of the local at
torney whom your agent will retain, many ob
jections which might seem unsurmountable
can be easily overcome by the man on the
ground. Oftentimes too, the mark can be al
tered in word or design, so as to evade one al
ready registered without in any manner affect
ing your rights.
When one stops to consider that much over
80 per cent, of the population of these coun
tries are unable to either read or write, and
that they are therefore forced to recognize an
article by some distinguishing sign or char