TRADE  MARKS

281

conduct  any  further  business  before  the  local
government  arising  therefrom.  A  separate
legal  document  of  this  nature  is  required  for
each  country  in  which  you  propose  to  protect
your  trade  name.
In  case  your  mark  is  not  registered  prior  to
the  departure  of  your  representative  for  Latin
America,  it  is  wise  to  pursue  the  course  above
outlined  and  have  him  take  the  matter  up  personally. ­
  It  often  happens  that  by  the  exercise
of  judgment  and  through  acquaintances  which
will  be  made,  or  the  prestige  of  the  local  attorney ­
  whom  your  agent  will  retain,  many  objections ­
  which  might  seem  unsurmountable
can  be  easily  overcome  by  the  man  on  the
ground.  Oftentimes  too,  the  mark  can  be  altered ­
  in  word  or  design,  so  as  to  evade  one  already ­
  registered  without  in  any  manner  affecting ­
  your  rights.
When  one  stops  to  consider  that  much  over
80  per  cent,  of  the  population  of  these  countries ­
  are  unable  to  either  read  or  write,  and
that  they  are  therefore  forced  to  recognize  an
article  by  some  distinguishing  sign  or  char ­