Full text : Selling Latin America

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n  h^iwiihm  **  -..^a

TRADE  MARKS

287

The  price  originally  asked  was  $20,000  and
their  representative  spent  three  months  on  the
ground  using  every  possible  means  to  reduce
the  figures  of  the  original  demand.  In  the
meantime  nearly  500  cases  of  the  water  in
question  were  held  up  by  the  authorities,  who
refused  to  allow  them  to  be  landed  until  they
had  the  writen  consent  of  the  native  holding
the  registration  papers.  A  prominent  typewriter ­
  company  flatly  refused  to  pay  the  excessively ­
  high  sum  demanded  by  the  party  holding ­
  the  right  to  use  their  trade  mark,  reversed
its  name,  and  now  sells  its  machine  by  this  unpronounceable ­
  designation.  Pages  could  be
filled  with  similar  illustrations,  showing  the
great  importance  of  properly  protecting  your
trade  mark  at  the  start.
            
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