Full text: Selling Latin America

CoCMAC BI50UIT 
De venta en los buenos establecimientos 
“ Local copy in many sections of Latin 
America is far from our idea of what it should 
be and may appear a bit startling to our ideas 
of propriety. ... A cognac company uses cuts, 
posters and large signs depicting the Saviour 
in the act of pouring out a glass of brandy and 
saying to Lazarus lying in a coffin at his feet, 
‘ Lazarus, arise and take a glass of cognac ! 
See J>age 339 
f&PKtSEtilANTE UNKP Eft EL p£RU 
EMILI° 8u5Iawn1e Ru0I®-L'MA-
	        
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