Full text : Selling Latin America

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South  American  appreciation  of  advertisements  “  made  in  U.  S.  A.”
“  They  recognize  Americans  as  the  best  advertisers  in  the  world  and  not
being  familiar  with  English  appropriate  and  use  our  illustrations  irrespective
of  the  tact  that  they  have  absolutely  no  bearing  on  what  they  are  advertising.”
See  page  343
            
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