ADVERTISING 
343 
electros are to be used in rotation they should 
be numbered and printed instructions for the 
foreman should accompany them. 
Plagiarism is rampant. They recognize 
Americans as the best advertisers in the world 
and not being familiar with English appro 
priate and use our illustrations irrespective of 
the fact that they may have absolutely no bear 
ing on what they are advocating. 
Typical of this purloining I recall a well 
known picture from an American cereal ad 
vertisement showing two men seated in a din 
ing car, eating breakfast food. Outside snow 
is all over the ground and trees; “Smoke 
El Toro Cigar” is the announcement beneath 
the sketch and in no place does a cigar ap 
pear or is any reference made to one. Who 
ever selected this picture did not even have the 
good judgment to modify the same to the ex 
tent of cutting out the snow storm, in a land 
where snow is unknown or eliminating the 
raised spoons piled high with the cereal and 
held in the hands of the travelers. 
The full page advertisements of Pillsbury’s