Full text: Selling Latin America

XXVIII 
RECIPROCITY 
Foreign trade to be permanent should be es 
tablished on a reciprocal basis. To expect to 
ship a nation your raw. or manufactured 
materials, receiving only in exchange there 
for a monetary consideration, is neither equit 
able, sensible nor practical. It is decidedly 
lacking in business judgment and reflects on 
the sincerity of the country endeavoring to do 
its trade along such lines. 
Perhaps the chief reason that European 
Powers have obtained such a foothold in for 
eign markets is due to the fact that they take 
in exchange much of the crude exports of 
these lands and convert them into finished 
factory products. This from an economic 
standpoint is as it should be. It gives em 
ployment to the citizens of the importing na 
tions, develops and maintains their merchant 
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