FOREWORD

I  made  the  acquaintance  of  Doctor  W.  E.
Aughinbaugh  about  eight  years  ago,  when  I
was  in  charge  of  the  advertising  department
of  a  large  concern  doing  an  international
business.  The  doctor  came  with  us  to  look
aftei  the  export  trade,  especially  in  the  West
Indies  and  South  America.  My  work  naturally ­
  brought  me  into  close  association  with
him,  and  I  soon  began  to  appreciate  his  unusual ­
  ability  in  many  directions  and  his  special ­
  fitness  for  the  position  he  occupied.
There  seemed  to  be  no  phase  of  merchandising ­
  in  far-off  markets  with  which  he  was  not
fully  conversant;  nor  did  this  knowledge  relate ­
  solely  to  Latin  America.  He  had  previously ­
  travelled  the  distant  markets  of  the
Orient  in  the  interests  of  an  American  house
whose  products  he  successfully  introduced
there  and  to  him  the  Far  East  was  an  open
book.
He  has  been  in  Egypt  eight  times  on  busi-1