16
BONDS AND STOCKS
investing his first thousand dollars, the small in
vestor should go to his bank for aid. Although
it may not necessarily be wise to buy what the bank
recommends, yet one should never buy what the
bank disapproves.
Let us assume that a young man in St. Louis has
saved three thousand dollars, of which one thousand
is deposited in a national bank and two thousand in
a trust company, which latter amount draws inter
est. The young man, however, is convinced that
he can obtain a higher rate of interest—say five
per cent—by purchasing some one of the many
bonds which he sees advertised in the papers and
magazines.
He has sense enough, however, to know that not
all which are advertised are safe, and he is anxious
to know how to select the best bond for his pur
pose. If the young man has no bank accounts and
especially has not acquired the friendship and
good will of a commercial bank through a check
ing account, it is difficult to realize how he can
avoid losing money when attempting to invest.
One might say at first thought, that he could go to
a good bond house and leave it with them; but
how does the average investor know a reliable bond
house from an unreliable one? Certainly a firm
is not reliable because it advertises largely, or
because it has beautiful offices and a large force of
salesmen! Therefore, the best way for the investor
to obtain honest, intelligent information as to
investments is either through some bank in which
he has an account of sufficient size to cause said