VI 
CONTENTS 
Chapter Page 
XXVI The Department Store 369 
XXVII Chain Stores 386 
Part VI Marketing Policy 
XXVIII Market Information and Market Analysis 403 
XXIX Creating a Specialty 418 
XXX Discounts and Allowances 429 
XXXI Installment Selling 437 
XXXII Resale Price Maintenance 446 
XXXIII Guarantee Against Price Decline 464 
XXXIV Selling Direct to Retailers 471 
XXXV The Exclusive Agency 480 
XXXVI Selling Direct to the Consumer 491 
Index 501