CONTENTS 
Chatter P»ie 
Preface i x 
Part I Introductory 
I Approach to Marketing Problems 3 
Part II Certain Basic Trades 
II Wheat 19 
III Flour and Bread 49 
IV Cotton 60 
V Textiles and Clothing 83 
VI Livestock and Meat 103 
VII Fresh Fruits and Vegetables 123 
VIII Canned Foods 145 
IX Coffee 155 
X Tobacco 163 
XI Hides, Leather, and Shoes 177 
XII Coal 186 
XIII Steel 197 
XIV Lumber 215 
XV Industrial Equipment 223 
Part III Organized Exchanges and Future Trading 
XVI Exchange Organization and Membership 233 
XVII Nature and Extent of Future Trading 245 
XVIII Trading for the Customer 257 
XIX Contracts and Contract Grades 267 
XX Hedging and Speculation 274 
Part IV Wholesale Distribution 
XXI Cooperative Marketing Associations 289 
XXII Commission Merchant, Selling Agent, Auction House, 
and Broker 3 r o 
XXIII Wholesalers and Jobbers 323 
Part V Retail Distribution 
XXIV Retailers—General Store and Independent-Unit Store . . 345 
XXV The Mail-order House 
v