“Inasmuch as we are a chain store organization,
amploying what we term ‘mass buying,” we natur-
ally prefer to buy from manufacturers who have
what is termed ‘mass production,’ and, except in
those few departments where changes in style be-
come an important factor, we encourage on the part
of our manufacturers by our method of buying the
>pportunity for mass production.
“However, our business is hardly comparable to
retail businesses in which rapid changes of style
sause serious depreciation in inventories.
“It appears to me that since 1920 all retailers have
been more cautious regarding the size and amount
of inventories on hand—and correctly so, but, on the
other hand, I think that in many instances, this has
been carried to an extreme.
“This country, in my opinion, with the high cost
of labor which many of us. sincerely hope will con-
tinue to be high, can only hope to compete in eco-
nomic and world markets on a basis of quantity
production.
“Eliminating those lines of merchandise which
are subject to frequent style changes which neces-
sarily must be merchandised on as nearly a hand-to-
mouth basis as possible, it seems to me that the
pendulum must swing back towards the method of
buying which will enable the manufacturers to fabri-
cate in quantities. In other words, there must be
ind will be developed by economic adjustment, the
mending of the ways between the manufacturers
ind the retailers.”
MANUFACTURERS SLow TO RECOGNIZE
CHANGE
Mr. Horatio S. Rusens, chairman of the
board of the U. S. Industrial Alcohol Com-
pany, who are manufacturers of cologne
spirits and pure and distilled alcohol, after
commenting upon the overstocked conditions
of both manufacturers and dealers in the late
summer of 1920, and the unprecedented scale
of cancellation of orders which were subse-
quently placed with manufacturers, goes on
to say:
“Obviously, stocks must be carried, and the sole
question is, shall the manufacturer or the dealer take
the risk. Formerly the dealer took his chances, and
apparently the manufacturer prefers this policy con-
tinued rather than take any risk himself.
“The only defense of the dealer, who by his past
experience feels that he must shun this risk, is to
maintain the policy of hand-to-mouth purchasing.
On the other hand, the manufacturer must, if he de-
sires a large turnover, assume the risk formerly for
the account of the dealer.
“Reduced to the simplest form, the complaint of
the manufacturer may be thus stated: that he asks
the dealer to continue to take the risk which he
yimself refuses to assume.”
Points Out A PossiBLE DANGER
Mr. renee pu Pon, the vice-chairman
of the E. I. du Pont de Nemours and Com-
pany, whose wide range of manufacture is
well known, remarks that—
“There is no question but that hand-to-mouth buy-
ing has become the fashion; that this has resulted in
he release of a great deal of capital from working
:apital accounts of manufacturers and others, which
apital has been put to work in other directions. All
his is beneficial.
“There is some danger that carrying this fashion
00 far will result in shortages which will hamper
yutput. Such a condition has not vet appeared.”
HAND-TOMOUTH BUYING AS
VIEWED BY THE STEEL INDUSTRY
Mr. B. F. Jones, Jr., chairman of the board
of Jones & Laughlin Steel Corporation, ad-
vises that the change in the buying methods
of their customers has been very pronounced.
He states that—
“Today the customer is buying for his immediate
wants and is, apparently, very well satisfied with
the results. We have attributed this change to two
‘actors; the first is the very much improved service
which the railroads are giving, and the second is
‘hat during war-time the production was so in
:reased in all steel lines that it is now considerably
thead of the consumption. It is our opinion that
this latter condition will be overcome when the
-onsumption catches up with the increased produc-
tion. I do not know of anything that would change
hese conditions, as today in the steel business the
narket belongs, to a great extent, to the buyer and
he can do about as he pleases in his purchases”
Mr. Arex. Grass, chairman of the Wheel
ing Steel Corporation, questions very much
whether the present practice of hand-to-
mouth buying can be overcome to any great
extent, although he remarks that, of course,
there will be times when an unusual demand