THE MODEL STOCK PLAN 
successful selling of de luxe goods in the more popular- 
priced stores. 
Let us look for a moment at the respective advantages of 
the small de luxe specialty shop and of the large store: 
OUTSTANDING ADVANTAGES OF SMALL DE LUXE SPECIALTY 
SxoP 
1. All buying by a “style genius, ”” assuring best styles and 
an ensemble effect throughout the shop. 
2. Style atmosphere, style reputation, style leadership. 
3- Advance styles; only one or two pieces of merchandise 
of each style. 
4. Much of the buying to the individual customer’s 
requirements. 
5. Individuality of owner and his self-interest in his shop’s 
success. 
JO 
OUTSTANDING ADVANTAGES OF LARGE STORE 
1. Year-round representation in foreign and domestic 
markets. 
2. Greater buying power with style originators because 
more interested in showing original creations in advanced 
styles regardless of direct profit. 
3. Lower overhead and, therefore, much lower mark-up 
profitable on de luxe goods. 
4. Competent central organization especially set up to 
handle routine and finance. 
We must, if we are to obtain the best possible results and 
the greatest total profits from incorporating a de luxe business 
in our large store, plan to use all of these advantages. We 
must run de luxe departments more successfully than the 
specialty shops are run. We shall see that this is possible 
under the Model Stock Plan. But first let us list the best 
possible combination of these advantages: 
OuTsTANDING POSSIBLE ADVANTAGES OF DE LUXE DEPART- 
MENT IN LARGE STORE 
I. Advance styles, coupled with much lower prices than 
the de luxe specialty shop can make profitable.