THE STORY OF ARTIFICIAL SILK

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will not bring us all the way back to Nature,
they will at least bring us half-way back,
as they admit 50 per cent. of the Ultra-Violet
 rays.

This is a talking-point—a quality-point,
that the Sales Managers of Artificial Silk
companies should use to the full. These
new shining cloths are not only more beautiful.
 They are more hygienic as well. They
admit half of the essential rays of the sun,
that all other cloths exclude.

When you remember that Great Britain
lost 90,000,000 working days in 1927 because
of illness, this new subject of hygienic clothes
becomes very important. We lose 12 times
more time by illness than we do by strikes.
In 1927, we lost #5 times more time by
illness than by strikes, as 1927 was a year of
industrial peace.

Any doctor who has used Ultra-Violet
rays will agree that the wearing of Artificial
Silk clothes must have an effect upon our
national health, far beyond our power to
realize. As we wear more and more Artificial
Silk, we shall come gradually to notice its
hygienic effect. We will be convinced, as

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