THE STORY OF ARTIFICIAL SILK

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jewellery. The more that women wear
brightly-coloured silks, the more they will
want gold and silver and precious stones.

There will be a boom in the paint trade,
too, as well as in the dyeing trade. We shall
have brighter buildings as well as brighter
clothes. This drab, dingy island will eventually
 be transformed.

We shall have our eyes opened, so that we
shall notice the dinginess. Already, we are
pulling down hundreds of our ugly buildings.
We have built a new Regent Street. Our
banks have erected noble and stately palaces
of finance. Even Lloyds and the Bank of
England and the Hudson’s Bay Company
have moved into magnificent new buildings.
As for private houses, we have built more
than 1,000,000 since the war—bright, handsome
 and well-designed homes.

Many other things besides cloth are now
being made from this wonderful wood-andcotton
 pulp. There is, for instance, CELLO-PHANE.
 This is a trade-marked name for a
new transparent wrapping material. It protects
 goods from dust, smoke, insects, etc.
It is a sort of textile glass. Customers can

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