THE STORY OF ARTIFICIAL SILK 
The use of cotton cloth in India has risen 
from 11 yards per capita to 13. The natives 
of India have been slowly growing more 
prosperous. Suppose India swings from 
cotton to Artificial Silk ! Suppose 300,000,000 
people demand 13 yards apiece | 
There are the same vast possibilities in 
China, which has 400,000,000 people, who 
have up to the present time been clothed 
in cotton. India and China together con- 
tain nearly one half of the human race. 
They are the largest potential market in 
the world for Artificial Sill 
In these two populous countries, the mass 
of the people want little and consequently 
work little. They work in an inefficient 
way, with hand tools. They have a low 
standard of living. But now that it has 
become possible for a native in India or 
China to clothe himself and his family in 
shining silk, it is likely that he will become 
more efficient and industrious. One new 
thing leads to another. The standards of 
living will be raised all along the line. 
The WANTS of one half of the human race 
will be increased—think what this means 
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