THE STORY OF ARTIFICIAL SILK

Ninety per cent. of our customers demand
good washing properties.
“Tt is a thousand pities,” says Mr. Veysey,
“that the term ° Artificial Silk’ was ever
coined. It is not artificial anything. Itis a
new fabric with its own virtues and characteristics,
 quite capable of holding its own. It
is not in any sense artificial.
“1f the word ‘ Rayon’ is not universally
adopted by manufacturers, they should get
together and agree upon a better one and
stick to it. When this name is chosen, the
new yarn can take its place with cotton, wool
and silk as a basic yarn.”

Mr. John Fenwick, of Newcastle-on-Tyne,
says: ‘‘ Everybody wants Artificial Silk.
The manufacturers now know how to blend
the right dyes and there are no more dull and
nondescript colours. The colours are equal
in brightness and variety to anything produced
 1n real silk.”

Mr. Fred B. Fenwick, of Newcastle-on-Tyne,
 says: ‘ Artificial Silk companies have
not only kept pace with the fashions, but in
many cases have anticipated the style of
goods which would be required. As the

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