The Hopeful Outlook 261
senior securities. That is, the common stock absorbs
the advantage which bonds, because of their fixed
return in dollars, cannot absorb. The common stock
will go up to the extent that the bonds and preferred
stocks cannot go up.
A Public Schooled in Borrowing
There had been an initial rise in the value of
common stocks because the dollar had depreciated
in purchasing power during the war, and here again
common stocks, because of this equity principle,
absorbed the lion's share of increased dollar earn-
ings. It was not until the general public realized
that stock prices should rise even faster and higher
than the rise in the post-war level of commodity
prices that the great boom in common stocks
began.
Investment had also been encouraged by the war
“drives” to promote the sale of government bonds.
The public had been trained to “borrow to buy
bonds” and from that it was but a step to borrow-
ing to buy common stocks.
After the war and post-war inflation and deflation
came the stabilizing of all prices on a higher level,
and on top of this stabilization came the marvelous
increase in the rate of production, with resultant
rises in earnings and in the rate at which earnings
were plowed back into business. All this justified
the expectation of prosperity and boosted the stock
price level still higher. Industry had found that in
its research laboratories, staffed by scientists from