CONTENTS

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daily?—The automatic bargain basement—Automatic markdowns
 contain a really scientific principle of adjusting selling to
the most-profit times to buy—No reserve stocks permissible
—Some specific instances from the automatic bargain basement—
Fast rate of turnover the key.

CHAPTER VII

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MAxING MARK-DOWNS Pay A ProFIT. . . . . ,
The Model Stock Plan actually enables us to profit by our markdowns—
 Customers will buy almost anything at a low enough price
—Selling at the first mark-down leads to the least loss—Markdowns
 to next lower full-line price draw trade to that full line and
increase the total sales and total profits—It pays to take markdowns
 early and freely under the Model Stock Plan, thus turning
an apparent loss into an actual gain—Mark-downs and the selling
calendar—Mark-downs as a check-up on price levels—Never try
to limit mark-down percentages—Eight major causes and two
major classes of mark-downs—Research to decrease mark-down
osses.

Doing MORE BUSINESS ON SMALLER STOCKS . + « « « .
Eight advantages of fast rate of turnover—How new styles originate—The
 Model Stock Plan eliminates needless items—XKeeping
open to buy—Making more money in dull times—Do we need
smaller stocks for present sales volume or larger stocks and far
larger sales volume?—Precisely how large a stock should be—
Backing up the buyers——How the Model Stock Plan meets the
conditions of the Second Industrial Revolution—Mass producers
cannot tolerate wasteful distribution; every distributive business
must meet new standards—Mass distribution lowers prices and
increases markets through eliminating wastes—Eight major
advantages of the Model Stock Plan—Combining the strength of
the chain store and of the independent store.
CHAPTER IX

Tre More-ProrrT TiME T0 SELL—THE SELLING CALENDAR.
The selling calendar’s dates and_their problems—The yellowticket
 method for safer buying—First showing should be early
but not too early—The opening controlled by completeness of
stocks; highest-priced full line emphasized now—Mass selling
when stocks are largest; best-selling full line now emphasized—
When to shift the emphasis to cheapest full line—When to set
“closing out’ and “end of season.’

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CHAPTER X

Tre More-ProriT TiMe To Buy~-THE BUYING CALENDAR.
The sound approach to good values—The buying calendar and the
seven seasonal dates—First showing is guesswork; checking up
the facts—Showing full sample lines an important time for buyers

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