DOING MORE BUSINESS ON SMALLER STOCKS 119 
annecessary duplications, due to unplanned, haphazard 
merchandising. 
The merchandise of each full line in a Model Stock is 
concentrated at those three price levels at which the greatest 
volume of goods can be sold, the mass-selling points at which 
the greatest number of people buy. 
As we know, it is in practice possible to obtain, by greater 
sales and improved methods, for each of our price lines many 
of the goods that are originally made to sell at higher prices. 
This makes for satisfying more customers and, therefore, 
greater volume and greater total profits on smaller stocks. 
With this faster rate of turnover the total percentage of 
expense of doing business is proportionately smaller. This is 
one of the major reasons why we may count on doing away 
with many of the current wastes in distribution when we 
operate our store on the Model Stock Plan. 
Before going further, let us briefly sum up the principal 
benefits that the Model Stock Plan brings. 
1. Tt takes much of the guessing out of buying. 
2. It makes for selling in larger and larger quantities with 
comparatively smaller total stocks and, finally, in the largest 
practicable quantities, thus increasing the rate of turnover. 
3. It reduces the loss from mark-downs. 
4. Tt permits carrying more complete stocks with greater 
safety. 
5. It increases total profits. 
6. Tt makes it easier to cater consistently to the same class 
of trade in all departments. 
7. It serves the public better. 
8. It meets the coming business changes. 
We all know that in some lines production methods are 
comparatively unformulated and haphazard. As long as 
they continue so, the greatest service cannot be rendered 
to consumers by the retailers. Lower and lower prices— 
combined, of course, with proper style, good value, and good 
taste—with all elements of waste eliminated in production 
and in distribution is a logical, attainable, and most profitable 
ideal.