THE THREE FULL-LINE
PRICES

1. CaearesT Fuil-LINE PricE~The lowest

price at which any class of goods can be produced
 and sold, provided the goods are of such
good quality that customers will buy them again
and again.

>». BesT-sELLING FuLL-LINE PricE.—The intermediate

 price at which all of our customers buy
at one time or another, at which most of our
customers buy all of the time, and at which we,
consequently, sell the most goods.

3. Higaest Furi-LINE PRICE.—The highest
price at which their incomes will allow the
great majority of our customers to buy.