186 THE MODEL STOCK PLAN 
2. His dealers get, under his model stock plan, the immense 
advantage already shown that comes through standardiza- 
tion and simplification of prices. Through this price 
standardization his dealers’ choice of goods is limited to 
style and material, with the question of price removed from 
the problem. Thus the manufacturer finds selling to his 
customers much easier. 
3. The manufacturer attains the benefits of mass produc- 
tion and mass distribution of his products. These, coupled 
with other savings, such as decreased selling cost due to more 
surely keeping the dealers he has and getting new dealers 
more easily, assure the manufacturer more continuous profits 
and greater total profits. 
None of these manufacturers’ plans in use conforms 
exactly to the specifications of the Model Stock Plan. 
Such manufacturers’ plans cannot conform exactly, for the 
Model Stock Plan that we have been examining all the way 
through this book is built up from its basic principles into a 
whole that fits the entire store. The store’s Model Stock 
is, therefore, made up of Model Stocks in each department 
of the store. Naturally, the total result must fall far short 
of this when the store merely adopts, for instance, a hosiery 
manufacturer’s limited plan that is designed for and directly 
applied only to the hosiery departments in the store. In 
fact, the manufacturer will greatly improve his own model 
stock plan and increase its total profit possibilities when he 
modifies it to conform with the Model Stock Plan of this book 
and to fit exactly into a store where the Model Stock Plan 
is in use. 
The problem upon which a good many manufacturers 
concentrated was: What size and assortment of retail stock 
of our products will move most easily, steadily, and profit- 
ably, so that we can then supply the goods in small quantities 
immediately as they are sold, thereby improving the dealer’s 
rate of turnover? If the manufacturer could find some 
satisfactory answer, both the producer and the retailer would 
make more money. The well-balanced retail stocks of live, 
salable merchandise would increase the dealer’s sales and