186 THE MODEL STOCK PLAN

2. His dealers get, under his model stock plan, the immense
advantage already shown that comes through standardization
 and simplification of prices. Through this price
standardization his dealers’ choice of goods is limited to
style and material, with the question of price removed from
the problem. Thus the manufacturer finds selling to his
customers much easier.
3. The manufacturer attains the benefits of mass production
 and mass distribution of his products. These, coupled
with other savings, such as decreased selling cost due to more
surely keeping the dealers he has and getting new dealers
more easily, assure the manufacturer more continuous profits
and greater total profits.
None of these manufacturers’ plans in use conforms
exactly to the specifications of the Model Stock Plan.
Such manufacturers’ plans cannot conform exactly, for the
Model Stock Plan that we have been examining all the way
through this book is built up from its basic principles into a
whole that fits the entire store. The store’s Model Stock
is, therefore, made up of Model Stocks in each department
of the store. Naturally, the total result must fall far short
of this when the store merely adopts, for instance, a hosiery
manufacturer’s limited plan that is designed for and directly
applied only to the hosiery departments in the store. In
fact, the manufacturer will greatly improve his own model
stock plan and increase its total profit possibilities when he
modifies it to conform with the Model Stock Plan of this book
and to fit exactly into a store where the Model Stock Plan
is in use.
The problem upon which a good many manufacturers
concentrated was: What size and assortment of retail stock
of our products will move most easily, steadily, and profitably,
 so that we can then supply the goods in small quantities
immediately as they are sold, thereby improving the dealer’s
rate of turnover? If the manufacturer could find some
satisfactory answer, both the producer and the retailer would
make more money. The well-balanced retail stocks of live,
salable merchandise would increase the dealer’s sales and