CHAPTER XIV 
HELPING PRODUCERS ELIMINATE WASTE 
The Model Stock Plan’s major purpose: overcoming wastes. Not 
sharp trading but genuine cooperation with resources. Model Stock 
Plan provides a definite system for this purpose. Better values through 
better planning. The mutual interests of producer and retailer. A 
longer selling season; substantial buying after production peak seasons. 
How dull-season orders at low prices pay producer and retailer too. How 
the manufacturer profits by knowing what his dealers are thinking, 
exactly as Woolworth’s suppliers know. A plan for greater total profits 
on novelties. Should a store manufacture? 
In its relation to thestore’s resources—producers or import- 
ers from whom the goods are bought—the Model Stock 
Plan has only one major purpose: To help them overcome 
wastes in their production and their distribution, thus ena- 
bling them to reduce costs, to sell more, and to earn greater 
total profits for themselves and their distributor customers. 
For, when these wastes are reduced, whether by the pro- 
ducers’ initiative or our own, we shall be able to obtain better 
goods cheaper than ever before. 
Low prices and steadily better values for our customers 
are our constant aim in operating our Model Stock store. 
As we are able to give customers better values, we know that 
we shall almost automatically increase our volume of sales 
and our total profits. 
A basic weakness in the present method of distribution is 
that too often both the resource and his merchant customer, 
consciously or unconsciously, regard their dealing as a con- 
test of wits and trading ability. Hard-headed business 
judgment proves that it should be nothing of the sort. 
What the Model Stock Plan requires and calls for in unmis- 
takable terms is not sharp trading but rather genuine 
cooperation. The producer and the retailer must truly 
work together to eliminate wastes, each contributing the 
best he can to attaining economies. Out of the very consider- 
ral