208 THE MODEL STOCK PLAN 
manufacturing lacks, by reason of his assured market, the 
incentive that he should have for excelling, and the goods 
produced will show this in quality or cost or both. 
The whole discussion in this chapter nets down to the 
statement with which the chapter began, that the Model 
Stock Plan has only one major purpose in relation to the 
store’s resources: To cooperate with them to overcome 
wastes in their production and their distribution and thus 
enable them to reduce costs and so sell more and earn greater 
total profits for themselves and for their distributor 
customers.