208 THE MODEL STOCK PLAN

manufacturing lacks, by reason of his assured market, the
incentive that he should have for excelling, and the goods
produced will show this in quality or cost or both.
The whole discussion in this chapter nets down to the
statement with which the chapter began, that the Model
Stock Plan has only one major purpose in relation to the
store’s resources: To cooperate with them to overcome
wastes in their production and their distribution and thus
enable them to reduce costs and so sell more and earn greater
total profits for themselves and for their distributor
customers.