CHAPTER XV
THE MODEL STOCK PLAN MAKES GREATER TOTAL
PROFITS FOR EVERY BUSINESS
The Model Stock Plan applies to every kind of business. How the
Model Stock Plan made transatlantic steamship passenger traffic more
profitable. How it could be applied to American railroad passenger
traffic. ‘The hotel industry’s crying need for three full lines. The
opportunity in tourist camps. How the Model Stock Plan was applied
to book publishing and to dollar stores. ‘The Woolworth store magazines.
Will it fit plants and flowers? Economic changes already here and
:mpending make its use compulsory. Standardized prices, the inde-
pendent stores’ solution of the problem of chain competition. Railroad
freight rates and mass distribution. The advantage of adopting the
Model Stock Plan ahead of competition. Men’s shoe departments in
the R. R. A. Serious dangers threatening distribution. Why bankers
must favor the Model Stock Plan. The major advantages of the
Model Stack Plan.
THE epoch-making economic changes now in progress are
proving that major improvements are available to every
kind of business.! This is perhaps the greatest definite
value to be found in these changes.
Certainly the principles of the Model Stock Plan will fit
every kind of business. The time-honored assertion that
“my business is different,” has for the most part been dis-
credited. No business is basically different from all other
businesses, however much it may differ in outward appear-
ances, and because it is basically like others, the application
of the Model Stock Plan will greatly help it.
Throughout this book we have seen how the principles,
on which such successes as Ford, General Motors, and Wool-
worth have been based, apply to every kind of retail business.
In a preceding chapter we examined several cases selected
from the many available in which manufacturers have
1The only possible exceptions, the businesses to which mass-production
and mass-distribution methods are not applicable, are those constituting the
very small proportion, ro or 15 per cent at most, which is wholly art or
science.
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