GREATER PROFITS FOR EVERY BUSINESS 225 
developed in our small store, which grew into a big store. 
But it fits every kind of store just as effectively. It will 
bring just as proportionately greater total profits to a store 
doing $30,000 a year business as to a store doing $50,000,000. 
And, as we have seen, the Model Stock Plan principles are 
in essence the same as those responsible for the extraordinary 
successes achieved by Woolworth’s, Grant's, and other 
chains doing annual volumes in excess of anything attained 
by even the largest single stores. 
Basically, what makes possible any argument in opposition 
to the idea that the Model Stock Plan will be essential to 
every business in the not far distant future is the widely 
prevalent idea that if we make money in business it shows 
that our methods are good. Of course, it is possible to make 
money in a business that is extremely badly managed. 
This can happen if we have a monopoly or are dealing in 
necessities and our competitors are using no better methods 
than we are. In every pioneer stage it is possible to be 
successful with crude methods. But eventually these 
always are superseded. In an army of blind men a one-eyed 
man is easily a leader. 
Tn the field of distribution there is a double necessity upon 
us for putting an end to crude, pioneer-stage methods. 
Not only are these crude methods outgrown and, therefore, 
bound to be pushed out of existence by competition, by the 
needs of distribution itself, but also mass production, as we 
have already seen, cannot exist with methods that waste 
most of the savings that mass producers have laboriously 
brought about in their factories. 
The tendency of business today is all toward the Model 
Stock Plan type of mass production and the Model Stock 
Plan type of mass distribution. In studying almost any 
type of article, we find that it tends to get into the hands of 
the consumer in better and better quality and usefulness at 
lower and lower prices. This is true, as any man or woman 
above eighteen years of age can recognize from personal 
experience and observation, of any number of products. 
Automobiles within 20 vears have ceased to be luxuries sold