GREATER PROFITS FOR EVERY BUSINESS 227 
9. Mark-downs are minimized and made to yield a net 
profit. 
to. Publicity is coordinated with the whole plan of 
merchandising, so that it yields far greater results. 
11. De luxe trade is developed profitably, thus winning 
recognition and prestige for style leadership. 
12. Distress goods are merchandised profitably in large 
volume. 
13. Producers are helped to eliminate waste throughout 
their production and distribution. 
14. Producers are helped, by understanding the plan, to 
sell to retailers on the best possible basis of mutual interest. 
t5. Coming changes in distribution and production are 
met soundly and surely, so that the business is assured under 
good management a continued and profitable existence. 
All of these advantages, of course, net down to a reduction 
of waste, economies in production and distribution, better 
goods at lower prices to the consumer. Thus the Model 
Stock Plan brings better service to the public. 
Every leader of business recognizes that profits come from 
helpful service to the public, and, as we have seen throughout 
this book, the Model Stock Plan is not only designed to 
increase the service to the public, of any business where it 
is used, but is quite as carefully calculated to bring to that 
business greatly increased total profits.