THE WAY TO GREATER TOTAL PROFITS 13

factories. Itisin distribution, now, that we have the greater
opportunities for progress—and profit. This is what the
Model Stock Plan will help you and me to accomplish.
Let us sum up, then, what we may expect from studying
the plan as it is explained in this book. It is not a plan of
statistics to be used automatically as a substitute for thinking,
 Itis much more than a set of statistics. Itisa simple,
improved research method of planning from facts; a logically
thought-out, definite way of employing all the forces, some
of which are intangible, that can be called to the aid of the
executive officers and of department heads when they try to
forecast demand and do the one big job that is required of
them, namely, to have the right goods, at the right time, at
the right prices, and in the right quantities.
Fully carried out, the Model Stock Plan will give an
increased impetus to our business. By absorbing the principles
 of the plan and then applying the methods that inescapably
 follow, we may count on making greater total profits
by adding to our own native abilities the irresistible force
of the basic changes that are taking place right now in
distribution.