38 THE MODEL STOCK PLAN

each of which must be regarded as a separate class. In
the lowest price range come inexpensive cotton house dresses,
rayon, and the cheaper grade of silk dresses, with three fullline
 prices of about $2, $6, and $9. Just above this comes a
class comprising medium-priced dresses at about $11, $17,
and $23. In the next class are the better grade of dresses
at about $29.50, $39.50, and $50.00.
At each of these prices the buyer will plan to have in stock
a full line. If be has a full line of silk dresses at $35, he has
in that full line taffeta, silk, canton crepe silk, and dresses
of any other silk materials in demand which a customer can
expect to get for $35. Then he works out the different
materials in all the styles desired; and he plans them according
 to the six classifications listed in the next paragraph.
The buyer must satisfy all of these diverse wants at the $35
price. When he has done it, he has a full line of merchandise.
He does the same sort of planning for each of his other full
lines. He cannot profitably keep such really complete assortments
 at too many prices. He usually keeps such a complete
assortment at no price. One of the greatest advantages
of the Model Stock Plan is that ke can profitably keep a
complete assortment ai the three full-line prices.
A full line consists of six definite classifications. If all
six are properly maintained, we are assured an assortment of
goods that fits almost precisely what almost all customers are
looking for. The six classifications are:
I. Staples.
2. Style merchandise.
3. Novelties,
4. Outsizes (for stocks that have a size element).
5. A BB (Best Buy).
6. An MP (More-Profit Item).
Staples are, as we know, the class of goods commonly
in demand, often year after year. Their place in a full line
is obvious.

! Even above these come the de luxe goods, the handling of which is treated
in Chap. V, p. 68.