Bel 550 "yusmtig 360 
PREFACE 
I have been scientifically studying for more than forty 
years certain theories of distribution and have been applying 
them to a business which is now the largest of its kind in the 
world. In 1g25 I first presented my Model Stock Plan to 
American readers in book form, the American edition being 
followed shortly after by a German edition. I called the 
book “More Profits from Merchandising.” 
For the past five years I have been observing, collecting 
data, and recording facts concerning the application of, and 
wide range of still greater use for, the Model Stock Plan. 
These new facts and this additional data have been arranged 
and classified and are now presented in a new book, con- 
siderably larger than the old one and containing almost 
entirely new material. 
Of necessity I speak throughout the book as a store 
executive must speak. My field of distribution has been the 
department store, my data largely that of the department 
store, my examples those of the department store. But that 
does not mean that this is a book about the department 
store. It is a book about distribution. Primarily it deals 
with retail selling, though its principles are directly appli- 
cable to, and profit-increasing for, wholesaling and all other 
forms of distribution, such as transportation by land or sea, 
book selling, food distribution by hotels and restaurants—in 
fact, every form of distribution of commodities. The Model 
Stock Plan can be, and must be used, if the greatest total 
profits are to be secured, in any type of retail unit. Whether 
you operate a department store, a specialty shop, an inde- 
pendently owned small retail store or manage a chain store, 
you will find the principles given in the book applicable. 
Whether you sell hardware, shoes, jewelry, paints, clothing,