Bel 550 "yusmtig 360

PREFACE

I have been scientifically studying for more than forty
years certain theories of distribution and have been applying
them to a business which is now the largest of its kind in the
world. In 1g25 I first presented my Model Stock Plan to
American readers in book form, the American edition being
followed shortly after by a German edition. I called the
book “More Profits from Merchandising.”
For the past five years I have been observing, collecting
data, and recording facts concerning the application of, and
wide range of still greater use for, the Model Stock Plan.
These new facts and this additional data have been arranged
and classified and are now presented in a new book, considerably
 larger than the old one and containing almost
entirely new material.
Of necessity I speak throughout the book as a store
executive must speak. My field of distribution has been the
department store, my data largely that of the department
store, my examples those of the department store. But that
does not mean that this is a book about the department
store. It is a book about distribution. Primarily it deals
with retail selling, though its principles are directly applicable
 to, and profit-increasing for, wholesaling and all other
forms of distribution, such as transportation by land or sea,
book selling, food distribution by hotels and restaurants—in
fact, every form of distribution of commodities. The Model
Stock Plan can be, and must be used, if the greatest total
profits are to be secured, in any type of retail unit. Whether
you operate a department store, a specialty shop, an independently
 owned small retail store or manage a chain store,
you will find the principles given in the book applicable.
Whether you sell hardware, shoes, jewelry, paints, clothing,