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Packeted butter was stocked in a larger number of shops than any
other type. In about half the shops where it was stocked, it was the
only type sold, but these were mostly small independent grocers and
dairies. Where a bulk and a packeted butter were stocked together,
the sales of the bulk butter were almost always stated to be the
Rreater.
In both Surveys, New Zealand butter was the predominant bulk
type on the London market, particularly in the Non-Local Multiples
where it was stocked in 90 per cent. of the shops. It was nearly
always stocked in conjunction with another type, usually bulk-blended
or packeted, and about 40 per cent. of the retailers stocking it stated
that the sales at the time of the First Survey were greater than those
of their other types. In the Second Survey, though the number of
shops stocking New Zealand did not diminish greatly, its position as
the chief type was in many cases taken by Irish or bulk-blended.
_ Bulk-blended butter appeared to be more popular in London than
in any other area, and though few retailers were stocking it as their
only butter, it was often the chief type from the point of view of
quantities sold. About half the shops stocking it were Non-Local
Multiples and the rest mostly Independents.
Australian butter was found chiefly in the independent shops. In
the Second Survey its place was taken mainly bv Irish butter.
Danish butter was found in 12 per cent. of the shops, most of which
were Non-Local Multiples ; it was usually stated to be the chief type
sold, with New Zealand as the second line.
Other butters stocked during the First Survey were :—Dutch
(15 shops) ; French (seven shops); Siberian (six shops) ; Swedish
(two shops) ; and Canadian, Latvian and Ukrainian (one shop each).
In the Second Survey Dutch butter was stocked by eight shops ;
French (two shops) ; Siberian (13 shops) ; Swedish (five shops) ; and
Polish (one shop).
Prices—In London, as in other areas, the dearest types of bulk
butter were those whose sales were greatest ; these were New Zealand
and bulk-blended. Irish had a remarkably high average price, but
in the First Survey there were too few price records and the dispersion
was too great for the average to be significant. Danish was among
the higher priced butters even though its sales were comparatively
small, but its price relative to other types was lower in London than
In any of the other areas.
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