Birmingham.
In the Birmingham area, 333 shops were visited ; 127 Independents
and 206 Multiples. The First Survey took place from April 4th to
the end of May, and the Second from the end of July to September 14th.

TABLE 24.—Percentage of Independent and Multiple Shops in
Birmingham stocking the various Types of Butter.

Danish ..
New Zealand
Packeted ..
Australian. .
Siberian ..
Bulk-Blended
Argentine . .
[rish ..
Swedish ..
Farm ee
Other Butters

Inde- |
pendent.

R80
33
56

First Survey.

Multiple.


All
Shops.

85
71
‘0

83
64
46
)

Second Survey.

Inde- |
pendent.

Multiple.


All
Shops.

80
53
56
Q

85
71
40
2
rg

83
64
46

}

J

2
7

One of the outstanding features of the retail butter trade in
Birmingham was that nearly every shop was stocking two or more
types. Danish was the staple butter in all shops except dairies, but
95 per cent. of the shops stocking Danish were stocking other butters
as well, though the Danish sales were nearly always stated to be the
largest.

New Zealand butter was stocked by a larger percentage of shops
than in any other area, but in 83 per cent. of the shops stocking it,
it was sold as a second line to Danish.

Packeted butters were stocked chiefly by Independents and
Co-operafives where thelr sales were generally stated to be small
oug per cent. of the independent sh tocki :
ackoted buniere pe shops were stocking only
36