Birmingham. 
In the Birmingham area, 333 shops were visited ; 127 Independents 
and 206 Multiples. The First Survey took place from April 4th to 
the end of May, and the Second from the end of July to September 14th. 
TABLE 24.—Percentage of Independent and Multiple Shops in 
Birmingham stocking the various Types of Butter. 
Danish .. 
New Zealand 
Packeted .. 
Australian. . 
Siberian .. 
Bulk-Blended 
Argentine . . 
[rish .. 
Swedish .. 
Farm ee 
Other Butters 
Inde- | 
pendent. 
R80 
33 
56 
First Survey. 
Mul- 
tiple. 
All 
Shops. 
85 
71 
‘0 
83 
64 
46 
) 
Second Survey. 
Inde- | 
pendent. 
Mul- 
tiple. 
All 
Shops. 
80 
53 
56 
Q 
85 
71 
40 
2 
rg 
83 
64 
46 
} 
J 
2 
7 
One of the outstanding features of the retail butter trade in 
Birmingham was that nearly every shop was stocking two or more 
types. Danish was the staple butter in all shops except dairies, but 
95 per cent. of the shops stocking Danish were stocking other butters 
as well, though the Danish sales were nearly always stated to be the 
largest. 
New Zealand butter was stocked by a larger percentage of shops 
than in any other area, but in 83 per cent. of the shops stocking it, 
it was sold as a second line to Danish. 
Packeted butters were stocked chiefly by Independents and 
Co-operafives where thelr sales were generally stated to be small 
oug per cent. of the independent sh tocki : 
ackoted buniere pe shops were stocking only 
36