© WILL-POWER IN BUSINESS 
enables a man to become a leader in a crisis. 
It is a combination of courage and will- 
power and presence of mind. It enables a man 
to step forward at the psychological moment 
to do something which is likely to prove 
greatly to his advantage. 
This virtue is often found on the battlefield. 
Often it is what makes a man deserving of the 
V.C. But we do not find it very often 
in business. We are too apt to hesitate, and 
let the opportunity go by. 
We say: ‘‘ Second thoughts are best.” 
This is not always true. First thoughts are 
often much better than second thoughts. 
They are better because they enable you to 
act quickly. 
I once knew a very prosperous merchant 
who used to say that he owed most of his 
success to his ability to make up his mind in 
a flash. He knew that very often to-day’s 
opportunity is gone to-IMOrrow. 
Most of us can remember incidents in our 
business career, when we lost golden oppor- 
tunities, all for lack of just a little courage at 
the right moment. We lacked that quick 
courage that makes a man a leader in his trade 
or profession. 
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