THE WAY TO GREATER TOTAL PROFITS 13 
factories. Itisin distribution, now, that we have the greater 
opportunities for progress—and profit. This is what the 
Model Stock Plan will help you and me to accomplish. 
Let us sum up, then, what we may expect from studying 
the plan as it is explained in this book. It is not a plan of 
statistics to be used automatically as a substitute for think- 
ing, Itis much more than a set of statistics. Itisa simple, 
improved research method of planning from facts; a logically 
thought-out, definite way of employing all the forces, some 
of which are intangible, that can be called to the aid of the 
executive officers and of department heads when they try to 
forecast demand and do the one big job that is required of 
them, namely, to have the right goods, at the right time, at 
the right prices, and in the right quantities. 
Fully carried out, the Model Stock Plan will give an 
increased impetus to our business. By absorbing the princi- 
ples of the plan and then applying the methods that inescap- 
ably follow, we may count on making greater total profits 
by adding to our own native abilities the irresistible force 
of the basic changes that are taking place right now in 
distribution.