INFLUENCE OF TASTE AND FASHION
37
compete with a larger number of unknown competitors
in a market with a wider space-area, but a corresponding
expansion is taking place in the time-area. Manufacture
is less and less to supply present known wants, more and
more to provide against future expected wants, and to
assist in those auxiliary branches of the machinery of
capitalist production which are always becoming more
and more complex. A less and less proportion of work
is done to supply definite orders, more and more is done
for the chance of an unknown sale. In other words a
larger proportion of trade is taking on the character of
“speculation.” Miscalculation and misdirection of industrial
energy belong essentially to speculative trade and impress
irregularity on employment.
In dealing directly with causes of unemployment we
shall see how closely this irregularity is connected with
the application of modern machinery and power. Although
the co-operation of large fixed capital in plant and
machinery in itself tends to enforce continuity of work
upon each business, since the loss incurred by stoppage
or contraction is greater the individual finds that the
matter is less and less dependent upon his own will
and energy, and more and more upon the wider trade
forces beyond his control, which, operating by upward
and downward pressure of prices, oblige him to an
oscillating policy of expansion and contraction which
involves a waste in the use of capital and labour.
§ 4. Influence of Taste and Fashion.
The increased influence of taste and fashion makes
in the same direction. A larger proportion of labour is
constantly engaged in the production and distribution of