The model stock plan

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Monograph

Identifikator:: 1005178828

URN:: urn:nbn:de:zbw-retromon-18208

Document type:: Monograph

Author:: Altenrath, Johannes http://d-nb.info/gnd/1023399458

Title:: Die Fabriksparkasse

Place of publication:: Berlin

Publisher:: Carl Heymanns Verlag

Year of publication:: 1914

Scope:: 1 Online-Ressource (VIII, 96 Seiten)

Digitisation:: 2017

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

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Document type:: Monograph

Structure type:: Chapter

Title:: IV. Spareinrichtungen für Erwachsene

Collection:: Economics Books

CHAPTER IX THE MORE-PROFIT TIME TO SELL—THE SELLING CALENDAR The selling calendars dates and their problems. The yellow-ticket method for safer buying. First showing should be early but not too early. The opening controlled by completeness of stocks; highest- priced full line emphasized now. Mass selling when stocks are largest; best-selling full line now emphasized. When to shift the emphasis to cheapest full line. When to set “closing out’? and “end of season.” IN planning for complete stocks, time is of major impor- tance. To buy properly, to be of the greatest service to customers and still to attain a sufficient rate of turnover and a fair profit, it is obviously necessary to have goods when customers want them and in the proper quantities to supply this demand but not in excess of the proper quantities. Obviously, if we have Christmas-tree ornaments on Oct. 1 but have none left by Dec. 15, we are.not offering our cus- tomers a complete stock of these goods at the very time when they are most in demand. Almost as obviously, if we have a stock of Christmas-tree ornaments complete on June 1, it is not only doing us no good but also it is perhaps prevent- ing us from buying enough Fourth-of-July bunting which we shall have urgent calls for within two more weeks. Extreme as these examples may be, they serve excellently to emphasize that unless a stock is complete at the right time—and only at the right time—it is not a Model Stock. It is a part of the merchant’s job to know accurately when people want the different kinds of goods; not only that but also when the goods can be bought to the best advantage; for manufacturers as well as retailers have to contend with a seasonal demand, and the time of placing an order may have much to do with the price. Every buyer has, therefore, whether or not he formulates them consciously, what I call “buying” calendars and “selling” calendars. The 121

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