Zur Revision des Fabrikgesetzes

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Monograph

Identifikator:: 1030928738

URN:: urn:nbn:de:zbw-retromon-82051

Document type:: Monograph

Title:: Zur Revision des Fabrikgesetzes

Place of publication:: Zürich

Publisher:: Verlag von Arnold Bopp

Year of publication:: 1906

Scope:: 1 Online-Ressource (179 Seiten)

Digitisation:: 2018

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: V. Arbeiterverzeichnisse. Fabrikordnung. Spezialreglemente

Collection:: Economics Books

PUBLICITY THAT BEATS COMPETITION 167 t. The three full-line prices at levels that most customers are most willing to pay; buying goods to these fixed selling prices assures giving customers exceptional values at each price level. 2. Real completeness of stocks at each price level. - 3. Better values of every article throughout the stock, because of a better way of definitely comparing the entire stock with tested standards of best values. a. Better styles at more popular prices. 5. Staples at lower prices; the merchandise the customers want and will be helped by owning. 6. Fresher stocks, due to fast rate of turnover. 7. Mark-downs invariably to the next lower full-line price, thus drawing to complete stocks at the same price. These are the great gains to publicity with the Model Stock Plan. No other business activity is so completely the victim of personal opinion as is most advertising, and this despite statistics which are usually compiled as to the presumable results of the advertising. What is needed is a better substitute for personal opinion in advertising. In the Model Stock Plan we find a simple, easily understood, and easily handled method of substituting facts for opinions in advertising, both as to the quantity of advertising which will yield the greatest total profits and as to the arguments— or “copy appeal,” to use the advertising jargon—which will prove most convincing to the public at all times, because every advertisement will be supported by a complete stock at the advertised price level. This is how the three major forms of store publicity per- form their principal functions: 1 As we have already seen at a great many different points in this book, this very process of buying to sell at fixed prices is the same force that has compelled Woolworth, Chevrolet, and Ford to be so successful in reaching mass-distribution levels with their goods. Buying to a fixed price strengthens the whole buying process. When Ford or Chevrolet sets about producing a new car, the whole operation starts from the predetermined price which itis known will sell the car in mass quantities. Starting from the price of the finished article sets the price that can be paid for each component part. Then the producer has to devise some means of manufacturing the part profitably, fully up to the specifications required, at the price that has been predetermined as the outside limit.

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fullscreen: The model stock plan

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