Theoretische Sozialökonomie

Bibliographic data

Monograph

Identifikator:: 1741838835

URN:: urn:nbn:de:zbw-retromon-116716

Document type:: Monograph

Author:: Cassel, Gustav http://d-nb.info/gnd/118519492

Title:: Theoretische Sozialökonomie

Edition:: 4., verb. und wesentl. erw. Aufl.

Place of publication:: Leipzig

Publisher:: Deichert

Year of publication:: 1927

Scope:: XIII, 649 S.; graph. Darst.

Digitisation:: 2020

Collection:: Economics Books

Usage license:: Get license information via the feedback formular.

Chapter

Document type:: Monograph

Structure type:: Chapter

Title:: Erstes Buch. Allgemeiner Überblick über die Volkswirtschaft

Collection:: Economics Books

THE MORE-PROFIT TIME TO BUY 141 The third date on the buying calendar is the beginning of the manufacturers busiest season. It is the time when the competition among retailers for merchandise is the keenest. Manufacturers are in their strongest position then. The significance of this date in the merchandising plan forces us to consider some fundamentals that underlie good service to the public and bring the greatest total profits. Supply and demand are not always parallel forces. Demand, for example, runs down to little or nothing between seasons. It slowly mounts to a peak as the season advances, then comes down again. Sales can, perhaps, be stimulated so that it again approaches the peak, then again runs down to little or nothing at the end of the season. This is typical. Supply, on the other hand, does not run the same way. It does not go up just as demand goes up nor down just as demand goes down. There is hardly ever a season when the supply curve exactly follows the demand curve; and the curve is not the same for different years. It is important for the buyer to realize all this. I remem- ber, for example, one season when the shoe manufacturers of the country did not know in advance that nearly every- body was going to want tan shoes. The supply was wholly inadequate at first. Later it increased somewhat, but soon fell off again for lack of materials, wavering uncertainly until the time of greatest demand had passed. Then the manufacturers began to pay for their lack of foresight by having an excessive supply. Plenty of “jobs” of tan shoes were then to be had at less than cost. The variations between supply and demand may be increased by many other causes than lack of foresight on the part of manufacturers. Financial conditions, for one thing, are often beyond the control of manufacturers; but if they are unfavorable, merchants will be afraid to place their orders early. Supply may be large for want of early orders. All this has a definite bearing on the best time to buy. If we do not buy when we should and can get the goods, we may lose a lot of money by not being able to supply to our customers the goods they want: or, on the other hand, we

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