Report on the trade in refrigerated beef, mutton and lamb

Bibliographic data

Monograph

Identifikator:: 862541646

URN:: urn:nbn:de:zbw-retromon-92175

Document type:: Monograph

Author:: Sombart, Werner http://d-nb.info/gnd/118751433

Title:: Das Lebenswerk von Karl Marx

Place of publication:: Jena

Publisher:: Fischer

Year of publication:: 1909

Scope:: 1 Online-Ressource (59 Seiten)

Collection:: Economics Books

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{ 7 certainly received a valuable advertisement. The spread of the trade has been assisted also by the comparative cheapness of the article and it is, perhaps, not surprising that in those industrial areas where wages are low and employment uncertain, great strides have been made in the sale of imported meat. The sontinuous nature of the supplies of frozen lamb has also exer- sised an important influence. Lamb and green peas used formerly to have the force of associated ideas, but now imported lamb is in free supply throughout the year. It is no longer an sssentially spring luxury, though its relatively high price may place it beyond the reach of many households. Its prevalence throughout the year, too, is exercising a natural reaction on mutton consumption and tending to reduce the demand for home-killed mutton as well as, of course, restricting the demand for the imported article. With his direct contact and personal influence, the retailer vields considerable power in the creation of consumer demand and in the matter of sales. Hence the effect of control on the butchering trade itself was of supreme importance, for it intro- luced many butchers to the trade in imported meat which enabled them to make satisfactory profits with the minimum of srouble and inconvenience. This undoubtedly had its effect after control was withdrawn, but it should be remarked that the majority of butchers still prefer to kill and dress their own meat, if possible, and regard the task of preparing a good carcase for sale as an art which yields the satisfaction that the exercise of judgment and skill alone can give. Finally, the spread of the retail holdings of the large importing houses should be noted; this is probably the most interesting feature of the retail meat trade at the present moment. Exten- sion in this direction may be effected in two ways; the company may establish shops which enter into competition with those of sther retailers, or it may absorb established businesses. The latter is now the method usually adopted as, though it is the more expensive at the time, the fact that the.new business already has an established and regular sale enables it to be readily worked in the general organisation. Where the business absorbed has been engaged in the sale of home-killed meat, it will usually be arranged to continue this trade in order to retain goodwill, but it is obvious that the tendency must be for the sale of imported meat to be encouraged at the expense of the home- produced article, since it is upon the sale of imported meat that the general economy of the large importing company is founded. [t must be remembered, too, that the power of a large company cannot be measured merely by its retail departments, but by the general resources which it commands. The entry of large importing houses into the sphere of retail distribution and its reaction on the sale of home-produced meat is worthy of careful attention. * See “ Report of Linlithgow Committee on Meat. Poultry and Eggs.” “nd 1027 19249. Ade

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