io  SELLING  LATIN  AMERICA

unlimited,  provided  one  uses  ordinary  judgment ­
  and  simple  tact  in  the  undertaking.
Furthermore  less  capital  is  required  to  start
an  enterprise  than  in  lands  where  competition
is  keener,  and  less  energy  necessary  to  insure
success.  The  truth  of  these  statements  is
demonstrated  most  completely  by  the  fact  that
millions  of  Europeans—many  of  them  uneducated ­
  and  possessed  of  no  great  amount  of
ability  or  money—have  settled  throughout
these  lands  and  established  themselves  in
prosperous  occupations.
The  greatest  possibilities  exist  along  the
lines  of  general  development.  All  these  countries ­
  are  new;  most  of  them  practically  unexplored—many ­
  of  them  not  even  having  their
boundary  lines  definitely  established.  Think
of  what  must  be  the  opportunities  in  Brazil—
a  country  larger  in  area  than  the  United
States,  and  supporting  only  20,000,000  people
—or  of  Argentine,  spreading  over  almost  as
much  territory  as  Europe,  excepting  Russia
and  Austria-Hungary,  with  a  population
slightly  more  than  7,000,000.  It  is  to  these