9 . * o 
Casson’s Fascinating Business Books 
OVER 300,000 COPIES SOLD 
The most popular writer of Business Books, in any country, 
is HERBERT N. CASSON. 
His books are now in every large library in the world. 
They have instructed and inspired Business Men in France, 
Spain, Switzerland, Czechoslovakia, Holland, Greece, Hungary, 
Japan and Germany as well as in all English-speaking countries. 
Eleven of his books are out of print. Those that are now in 
stock, are as follows :— 
FACTORY EFFICIENCY 
HUMAN NATURE . 
LABOUR TROUBLES 
ADS. AND SALES . . 
AXIOMS OF BUSINESS . 
12 TIPS ON FINANCE . . 
12 TIPS ON WINDOW DISPLAY 
SUCCESS AND HAPPINESS . 
THIRTY GREAT LIVES . 
MEN AT THE TOP . . . 
BETTER ADVERTISING . . 
BETTER SALESMANSHIP . . . 
12 TIPS TO TRAVELLING SALESMEN . 
MORE NET PROFIT . . . > 
THE oY ART OF PRINTED SALESMAN. 
HIP . " . z . . % 
18 TIPS ON LUCK , . . . » 
BETTER BUSINESS LETTERS v " 
CASSON’S HANDBOOK FOR FOREMEN . 
THE GREATEST COMPANY IN THE 
WORLD . y 3 z # . 
THE QUALITY OF OUR GOODS . . 
GETTING OVER DIFFICULTIES . - 
THE BRAINWORKERS’ HANDBOOK 
THE ART OF CUSTOMER-FINDING 
A COMPLETE ADVERTISING COURSE . 
THE 1009, OFFICE . . i . 
THE STORY OF ARTIFICIAL SILK 
Bu 
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7/8 
B/- 
Bi— 
150/6 
Tae ComprETE SET OF 28 Books, Post Frer, $7 2. 8a. 
ORDER FROM 
The EFFICIENCY MAGAZINE, 
KENT HOUSE, 87, REGENT STREET, LONDON. W.1.