Silver Queen, Paradise Fruit, etc., being among its widely
distributed products. The system of deliveries meets the
exacting needs of groceries, delicatessens, restaurants, hotels,
ete., with a service which is known to be dependable. Nearly
two thousand salesmen covering about 1600 routes in some
1500 electric and gasoline delivery cars maintain this service
in all weathers and often over long daily mileage far into small
outlying villages and settlements. Retail distribution is bene-
ited by the regularity of deliveries to nearly 80,000 stores
cach day.
This huge output is made possible by the maintenance at
a high state of efficiency of the modern mechanical equipment
attended by bakers trained to the repetition of perfected
methods and operations. The common acceptance of sani-
tariness in the production of foods not only prevails in all of
the Ward plants, but is also made a religion of the trade in
each room. The adoption of standard processes in production
is alded by the maintenance of standardized ingredients
chosen by specialists in laboratory analyses made effective
by daily inspection of raw materials used in all products.
RIECK-McJUNKIN DAIRY CO.
Folks who lived in Jane Street section of South Side back
along about 1881—the light sleepers especially—undoubtedly
were awakened in the early morning hours by the clattering
of a horse’s hoofs over the cobbles. The horse drew a milk
wagon and the driver was Edward E. Rieck.
From this one-wagon milk and cream route there has
grown the world’s largest dairy corporation serving hundreds
of thousands of retail consumers with not only milk and cream
and ice cream, but with practically every product of the
modern dairy industry.
Today, some 44 years from the time Mr. Rieck first
shouted ‘‘Giddap’’ to his equine partner, the Rieck-Me-
Junkin Dairy Company enjoys the position as the mother
unit of the National Dairy Products Corporation, whose field